Here are notes on the first Sandler book that we, the AJ Founders community, read as a group: You Can’t Teach A Kid To Ride A Bike At A Seminar:

1. Sales Training Audio Materials
   1. My 1980s to 2010s Sandler Sales Training - This is the largest sales training and coaching program in the world, as far as I know. It’s based on transactional/social psychology, from the late 1960s. It may not be the very best sales methodology in the world, but it’s the first one that I recommend most people learn. If you learn this one, you can probably then be trained in MEDDIC or Miller/Heiman, two of the most sophisticated and profitable methodologies.
      1. Close The Deal (7+ hours) - start with this one!!!
      2. President’s Club (12+ hours)
      3. Steve Craner (1 hours) - good for SaaS sales
   2. Paul Castain Sales Training - This is a link to a full sales training program that I took about 5 years ago. The material is more aimed at account executives or sole proprietor business owners. It’s also very good for a founder that has zero sales training and needs to do cold calling for the very first time. His pre-call planning document is very good. Paul’s a New Yorker with a very straightforward style and HE IS AVAILABLE FOR PRIVATE COACHING! You can call or email Paul Castain here. He’s a seriously funny dude, one of the funniest sales trainers I have ever met. Working with him is like going to a comedy class, and I highly recommend working with him for 1:1 work.