We built this training library for founders backed by LP Blueprint, especially those new to sales, pipeline building, or cold outreach. Whether you’re pitching LPs, building your CRM, or just figuring out how to talk about your fund with confidence, this is your starting point
Here are notes on the first Sandler book that we, the AJ Founders community, read together:
You Can’t Teach A Kid To Ride A Bike At A Seminar:
This is the largest sales training system in the world (as far as I know).
It’s built on transactional and social psychology from the late 1960s. It might not be the “best” sales system ever created, but it's the one I recommend everyone start with.
If you master Sandler, you’ll be much better prepared to graduate to heavier frameworks like MEDDIC or Miller Heiman.
Start here:
This is a full training program I took about 11 years ago.
It’s designed more for account execs and solo business owners, but it’s extremely helpful for founders and investors with zero formal sales background.